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Social media case study: JetBlue blogs, tweets about flight attendant weird news
There will be endless social media and crisis communications case studies written about JetBlue’s response to flight attendant Steven Slater’s unauthorized slide, amusement-park style, down a jet’s...
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Inside social media at Delta Air Lines — a behind the scenes look
It’s every travel brand’s social media worst nightmare: A video goes viral putting the company in a sour light. Such was the case for Delta Air Lines June 7 when U.S. soldiers returning from...
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Vancouver Tourism answers riots with blogosphere outpouring
Vancouver Tourism, reacting to the riots following the Canucks’ loss in the Stanley Cup, is providing destination marketing organizations everywhere with a lesson in crisis communications. While many...
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